A Netflix House attraction at the King of Prussia Mall is officially underway.
The streaming company announced Tuesday that King of Prussia is one of two Netflix House locations expected to open in 2025. The second is in Dallas, Texas.
At the King of Prussia Mall, the Netflix House fan fever dream will be a two-level venue comprised of about 120,000 square feet in the former Lord & Taylor store.
The experiential Netflix House concept builds on the Netflix live experiences for “Bridgerton,” “Money Heist,” “Stranger Things,” “Squid Game” and “Netflix Bites,” according to a press release.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways,” Marian Lee, Netflix’s chief marketing officer, said in a statement.
The venue will let fans experience their favorite shows and movies in real life through rotating immersive games, exclusive merchandise and restaurants with food options inspired by Netflix shows, according to information on the Netflix House website.
Netflix officials said King of Prussia was chosen as one of the first locations for the new entertainment venues because it is one of the most iconic shopping destinations in the nation and among the top five largest malls in America.
In an emailed response to questions, Netflix said it’s a perfect location because of its high foot traffic, diverse mix of stores and proximity to Philadelphia and other cities.
Mike Bowman, president and CEO of the Valley Forge Tourism and Convention Board said it is always encouraging to have large, high-profile brands choose King of Prussia and Montgomery County.
“The addition only adds to the already incredible experience at the mall and in King of Prussia, not to mention enhances our ability to keep attracting visitors to our area with such a long list of entertaining things to do, especially leading up to the country’s semiquincentennial in 2026, and the anticipated increase in visitation to this area then. This is beyond great for Valley Forge and Montco,” he said in a statement.
Eric Goldstein, president & CEO, King of Prussia District said he is pleased Netflix chose King of Prussia for one of its first brick and mortar locations.
“Netflix adds to the growing entertainment offerings in KOP that are in very high demand. We fully anticipate that the project will be a huge success,” he said in a statement.
“Netflix House will join a thriving and ever-growing community of entertainment venues, diverse dining options, and of course, world-class shopping,” Rachel Ammon, marketing and communications director, King of Prussia District said in a statement.
In addition to the immersive experiences, visitors will be treated to some eye-popping sculptures and a mural mash-up of characters from their favorite Netflix titles, the release stated.
